15 Nov 2016

Quality Standards in Translation

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language. Some translation agencies offer quality management standard certifications that establish a framework for how […]

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14 Nov 2016

Are You Addressing Your Audience Correctly?

One of the challenges of localization is knowing how to address your audience. Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations. There’s an additional […]

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18 Oct 2016

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one. In a typical portmanteau, the two words chosen relate to the new item or concept that […]

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17 Oct 2016

How Zara is Tackling India and China

Zara has been described as “possibly the most innovative and devastating retailer in the world”. Spanish clothes retailer Zara is a huge global phenomenon and it seems to have bold ambitions to grow in the major emerging markets of India and […]

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05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behavior in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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23 Aug 2016

Effective Multilingual E-discovery

Nowhere is the language obstacle more pervasive than in the legal profession—and more specifically in the area of discovery—where documents created in any language could be relevant to a lawsuit, investigation or regulatory matter. Fortunately, law firms that are faced […]

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18 Aug 2016

Adwords Expanded Text Ads & Double-Byte Languages

Google recently launched Expanded Text Ads which the search giant describes as “the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind.” The essential difference between standard and the new expanded text […]

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17 Aug 2016

Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity

Believe it or not, the way in which we form our letters can often help identify our culture of origin and even our mother tongue. Although we may achieve a high level of fluency in another language, it’s surprisingly hard […]

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10 Aug 2016

How German Banks Are Erecting Language Barriers

As the EU’s largest economy, and the EU’s biggest banking sector, the way German banks behave is significant for the wider EU economy. Yet Germany’s banks have been behaving with uncharacteristic resistance to European union. Nearly all of the German […]

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10 Aug 2016

Easy Website Localization with Drupal & TranslateMedia

TranslateMedia has just released a module to integrate Drupal with its state-of-the-art translation workflow management system, STREAM. The module works in conjunction with the Translation Management Tool for Drupal – a popular website localization module which simplifies the translation process […]

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