Blog

Meet The Chatbots That Are Changing Our Everyday Lives

Meet The Chatbots That Are Changing Our Everyday Lives

In 2003, Computer Science student Jiyou Jia conducted a study to discover if a chatbot could aid in the teaching of foreign languages.

Read More
The Technology Behind Fortune Global 500 Companies

The Technology Behind Fortune Global 500 Companies

We've analysed the websites of companies in the Global Fortune 500 to investigate which technologies are being used to power their online presence.

Read More
Tools to Help You Build a Business Case for Going Global

Tools to Help You Build a Business Case for Going Global

If you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.

Read More
Quality Standards in Translation

Quality Standards in Translation

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language.

Read More
Are You Addressing Your Audience Correctly?

Are You Addressing Your Audience Correctly?

Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations.

Read More
How Zara is Tackling India and China

How Zara is Tackling India and China

Zara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?

Read More
Extreme Segmentation: How Big Data is Transforming Retail

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behavior in order to increase sales.

Read More
Effective Multilingual E-discovery

Effective Multilingual E-discovery

Nowhere is the language obstacle more pervasive than in the legal profession where documents in any language could be relevant to a legal matter.

Read More
Adwords Expanded Text Ads & Double-Byte Languages

Adwords Expanded Text Ads & Double-Byte Languages

AdWords now supports the creation of both expanded text ads and standard text ads in both the new and previous versions of AdWords.

Read More
Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity

Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity

Read More
How German Banks Are Erecting Language Barriers

How German Banks Are Erecting Language Barriers

Nearly all of the German banks that are under ECB watchdog supervision insist on communicating in their own language.

Read More
Easy Website Localization with Drupal & TranslateMedia

Easy Website Localization with Drupal & TranslateMedia

TranslateMedia has just released a module to integrate Drupal with its state-of-the-art translation workflow management system, STREAM.

Read More
The Future of Chinese Fashion

The Future of Chinese Fashion

China’s demand for fashion and accessories is expected to continue to expand and become increasingly sophisticated in the future.

Read More
How Tone of Voice Can Help Fashion Brands Compete

How Tone of Voice Can Help Fashion Brands Compete

By leveraging tone of voice effectively, brands that occupy a very similar market position are able to carve out an identifiable niche for themselves.

Read More
TranslateMedia Releases Localization Extension for Magento

TranslateMedia Releases Localization Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier with TranslateMedia's localization management extension.

Read More
How Trump’s Use of Language Is Key to His Success

How Trump’s Use of Language Is Key to His Success

Amongst the candidates, Trump’s speeches used the lowest average number of words per sentence, syllables per word and number of characters per word.

Read More
How Language Provides Insights into Culture

How Language Provides Insights into Culture

Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture.

Read More
Social Collaboration: An Emerging Trend in eCommerce

Social Collaboration: An Emerging Trend in eCommerce

It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.

Read More
Can You Copyright a Language?

Can You Copyright a Language?

A strange legal case has recently raised a curious issue – is it possible to copyright a language?

Read More
How to Write an Effective Translation Brief

How to Write an Effective Translation Brief

A well-written translation brief makes all the difference to the success of a translation project.

Read More

Subscribe to our newsletter