17 Nov 2016

Is Black Friday Actually Profitable for Retailers?

Each year the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers? With savvy shoppers expecting huge discounts, and retailers facing massive logistical challenges for fulfilling orders, is […]

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15 Nov 2016

Quality Standards in Translation

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language. Some translation agencies offer quality management standard certifications that establish a framework for how […]

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14 Nov 2016

Are You Addressing Your Audience Correctly?

One of the challenges of localization is knowing how to address your audience. Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations. There’s an additional […]

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11 Nov 2016

The Importance of Innovation in Retail

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before. Globally, 51.4% of people using the internet are doing so via mobile according to the web statistics site […]

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08 Nov 2016

Why Branding is Critical to Singles’ Day

It’s the retail event that seemingly came out of nowhere: a day that encourages China’s singletons to buy themselves something nice. On 11/11 – a date selected because it contains the most number ones representing a lone individual – Chinese retailers […]

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03 Nov 2016

Should You Really Write with Translation in Mind?

If you’re writing content that’s going to be translated, should you write it in a way that’s going to be easy to translate? It’s a question that we’re asked frequently, and it’s well worth thinking about if you’re commissioning content […]

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31 Oct 2016

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures. After a frenzied 2015 with many overhyped and overpriced investments, the market seems to be […]

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26 Oct 2016

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes. Sites such as Chic by Choice, The Black Tux, Borrowing Magnolia and Mine […]

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20 Oct 2016

Fast Fashion Begins to Impact the Jewelry Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewelry. Changes in technology and the growth of ecommerce means that trends seen on the catwalk and on celebrities are now being fast […]

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18 Oct 2016

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one. In a typical portmanteau, the two words chosen relate to the new item or concept that […]

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