01 Sep 2016

Digital Marketing Trends in the Legal Sector

The way that businesses and individuals seek out information on the most suitable providers of legal services for their needs has changed dramatically in the last few years. A 2012 study by The Research Intelligence Group found 76% of 4,000 […]

Read more
10 Aug 2016

Easy Website Localization with Drupal & TranslateMedia

TranslateMedia has just released a module to integrate Drupal with its state-of-the-art translation workflow management system, STREAM. The module works in conjunction with the Translation Management Tool for Drupal – a popular website localization module which simplifies the translation process […]

Read more
15 Jul 2016

TranslateMedia Releases Localization Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier! TranslateMedia has developed an extension for Magento that allows you to send content for translation from the Magento admin panel directly to our translation […]

Read more
22 Mar 2016

Using Google Analytics to Identify Global Opportunities

Google Analytics is a powerful freemium tool to analyse and report on your website traffic and a hugely valuable source of data for businesses thinking of expanding their operations into new markets. Google Analytics is the most popular web analytics tool. According to […]

Read more
01 Mar 2016

Selective Localization: Knowing When and What to Localize

Localization differs from translation in that localization takes into account the idiosyncrasies of the culture within each market – adapting the product, service and message to suit local audiences. As more brands understand the importance of localization, “think global; act […]

Read more
15 Dec 2015

Tips for Designing Websites for Asian Markets

If you are building or adapting a website for Asian audiences, there are a few practical considerations you need to take into account. There are technical challenges posed by the need to cater for the character sets featured in Asian […]

Read more
03 Nov 2015

Location Profiling: The Future of Audience Data?

Marketers are increasingly gaining visibility of consumer behaviour, not only online but also in the offline world. Location profiling data is the key to this new level of visibility of consumer behaviour, and it’s offering useful insights into how online […]

Read more
02 Nov 2015

Best Practice for Country & Language Selectors on International Websites

There are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best? Some sites present their language and country selectors as a […]

Read more
30 Oct 2015

How to Choose a Domain for Your International Website

The type of domain you choose when expanding your business abroad can have a massive effect on trust, engagement and rankings in the target region. If your business already has a successful brand, it makes sense to expand abroad using […]

Read more
29 Oct 2015

Hosting Options for Global Websites

When entering new markets overseas, one of the first decisions you will need to make is where your website is hosted. When choosing your hosting provider, the physical location of their data centres and web servers can have a big […]

Read more

Sign up to our newsletter

Get our blog articles straight to your inbox.