18 Aug 2016

Adwords Expanded Text Ads & Double-Byte Languages

Google recently launched Expanded Text Ads which the search giant describes as “the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind.” The essential difference between standard and the new expanded text […]

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02 Oct 2015

What Is the Hreflang Tag? And Why Is It Important?

According to Google, it uses the rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in search results. With just a few extra lines of HTML markup, Google and other major search engines will allow you to specify the […]

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24 Sep 2015

The Death of the Accent & Its Impact on Search

The internet has offered an unparalleled opportunity for people in different countries to communicate with one another leading to an explosion in the exchange of ideas. The technologies and platforms that support this communication have themselves spawned a huge range […]

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23 May 2013

Localization Increases Conversion by an Average of 70%

TranslateMedia attended an event today hosted by specialist paid search agency, Net Media Planet. The event, entitled “Going Global – maximising the international growth opportunity through Paid Search”, focussed on the challenges and opportunities for international expansion through digital channels […]

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