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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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9 Ways Transcreation Can Improve Your SEO

9 Ways Transcreation Can Improve Your SEO

If you are serious about expanding into international markets, transcreation of your website and marketing communications is critical for your success.

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The Rising Trend Towards Sharing Apps in China

The Rising Trend Towards Sharing Apps in China

Last year we explored data showing how Chinese consumers seem to be particularly receptive to the sharing economy. According to Nielsen data, 94% of Chinese consumers were willing to share items, compared with fewer than half of North Americans.

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Understanding the Increasing Decline of Skeuomorphism

Understanding the Increasing Decline of Skeuomorphism

Skeuomorphism describes a digital design approach where items are made to resemble their real-world counterparts. One example would be making a document delete feature look like an old-style dustbin. The idea behind skeuomorphism is that anyone should be able to identify design features and guess what they do.

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How the Fashion Industry is Embracing AR and VR

How the Fashion Industry is Embracing AR and VR

Smart use of technology is proving to be the way to get ahead in the cutthroat world of fashion retail. Technological innovations can help retailers understand and interact better with their customers, personalize products and shopping experiences, and refine the logistics process to nibble away at their cost base.

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Understanding the Quirks of India’s eCommerce Market

Understanding the Quirks of India’s eCommerce Market

Touted to soon become the world’s second largest eCommerce market, India is full of digital potential. But wary shoppers, challenging logistics, and inefficient payment systems contribute to a high mortality rate for digital startups in this market.

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How China Plans to be the Leader in AI

How China Plans to be the Leader in AI

In October 2016, Former President Obama announced that the US no longer leads the world in journal articles for deep learning and released a ‘strategic plan’ for Artificial Intelligence (AI) research - the country that overtook the US was China.

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How the Cosmetics Industry Embraced Technology

How the Cosmetics Industry Embraced Technology

According to Allied Market Research, the cosmetics market is expected to reach $390.07 Billion, Globally, by 2020.

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The State of eCommerce Localization 2016 Report

The State of eCommerce Localization 2016 Report

Practicology & TranslateMedia release research identifying localisation opportunities for global online retailers.

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The Meaning of a Smile In Different Cultures

The Meaning of a Smile In Different Cultures

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

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How Kellogg’s Failed, and Then Won, in India

How Kellogg’s Failed, and Then Won, in India

How Kellogg’s turned its failure in India into success by localizing its offering and message to suit the local market.

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Standard English vs. Non-Standard English Dialects

Standard English vs. Non-Standard English Dialects

Standard English started as a regional dialect that developed in the southeast of England.

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