05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behavior in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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05 Nov 2015

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity. Social media networks are beginning to recognize this and […]

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17 Jun 2014

Social Media Monitoring and Management

Keep up to date with what people are saying about your brand in all of your markets across the globe. As internet users become empowered with the huge amount of information at their fingertips,   social media has become increasingly important […]

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