05 Oct 2016

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behavior in order to increase sales. It’s thought consumer retail spending could reach nearly $27 trillion next year, thanks to rising population and […]

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05 Nov 2015

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity. Social media networks are beginning to recognize this and […]

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20 May 2015

Real-Time Marketing and Its Application in B2B Commerce

Real-time marketing is a timely, agile style of promotion focused around current events and immediate feedback from customers. Rather than sticking to pre-planned campaign activities that fit within a long-term marketing plan, real-time marketing means creating and promoting content relevant […]

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24 Apr 2015

The Impact of Language in a World Gone Social

Ask many people what “hobby” they’d like – or need – to start, and “learn a new language” is at or near the top of the list. Take that question to another level and ask those in the C-suite, business […]

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20 Oct 2014

Reaching Millennials: How Brands Need to Adapt To Changes In Modern Culture

Barack Obama recently stated that he is betting on millennials to reshape the American economy. Media research giant Nielsen defines Millennials as adults in the 18- to 36-year-old age group. One of the most important signifiers of this generation is […]

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15 Oct 2014

Mobile First Design a Must in Emerging Markets

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences. Some businesses in developed markets aren’t only thinking about desktop-first when it comes to online strategy – many are still desktop-only. Research from early […]

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10 Oct 2014

Harnessing Word of Mouth to Build a Global Brand

Word-of-mouth advertising shouldn’t be underestimated. It’s important for every business – large or small – as a happy customer can easily steer dozens of new ones your way without you even having to lift a finger. This unpaid form of […]

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17 Jun 2014

Social Media Monitoring and Management

Keep up to date with what people are saying about your brand in all of your markets across the globe. As internet users become empowered with the huge amount of information at their fingertips,   social media has become increasingly important […]

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