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Extreme Segmentation: How Big Data is Transforming Retail

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behavior in order to increase sales.

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Digital Marketing Trends in the Legal Sector

Digital Marketing Trends in the Legal Sector

The way that businesses and individuals seek out information on providers of legal services for their needs has changed dramatically in the last few years.

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Snapchat Opportunities for Global Businesses

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm but until fairly recently, it’s been a channel that businesses have tended to avoid.

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Trends in Global Social Media

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.

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Real-Time Marketing and Its Application in B2B Commerce

Real-Time Marketing and Its Application in B2B Commerce

Rather than sticking to pre-planned campaign activities that fit within a long-term marketing plan, real-time marketing means creating and promoting content relevant to whatever is going on at a particular time.

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The Impact of Language in a World Gone Social

The Impact of Language in a World Gone Social

Ask many people what "hobby" they'd like - or need - to start, and "learn a new language" is at or near the top of the list.

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Best Practice Approaches to Video Localization

Best Practice Approaches to Video Localization

There’s strong argument for incorporating video content into your marketing strategy, but video presents some huge challenges in terms of translation and localization.

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Reaching Millennials: How Brands Need to Adapt To Changes In Modern Culture

Reaching Millennials: How Brands Need to Adapt To Changes In Modern Culture

Millennials make up 24% of the US population. So brands need to consider this increasingly important group in their marketing strategies.

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Mobile First Design a Must in Emerging Markets

Mobile First Design a Must in Emerging Markets

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences

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Harnessing Word of Mouth to Build a Global Brand

Harnessing Word of Mouth to Build a Global Brand

Word-of-mouth advertising shouldn’t be underestimated. This unpaid form of promotion is invaluable as it represents one of the most credible forms of advertising

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Tips for Using Music in International Marketing Campaigns

Tips for Using Music in International Marketing Campaigns

Marketing and music go hand in hand. Pop stars are now global icons, worshiped by millions of people worldwide and brands increasingly use their music to reach their target audiences.

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The Use of Humor in International Marketing

The Use of Humor in International Marketing

A comedic element can make all the difference between a successful campaign and a really successful campaign, so it’s worth the extra effort.

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Most of the USA is Now Multicultural

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority. America’s white population is expected to become a minority in 2043.

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Tips for Avoiding Emerging Market Bubbles

Tips for Avoiding Emerging Market Bubbles

Investors and economic commentators desperately want to find ‘The Next China’ or ‘The Next India’ and reap the rewards that come with it.

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Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Just remember that you get what you pay for, particularly in the world of business, so think twice before selecting the cheapest available translation supplier.

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Is the Future of All Business Digital?

Is the Future of All Business Digital?

The Internet has completely changed the world of business with many industries being altered beyond recognition.

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US Hispanic Marketing Spend Surges

US Hispanic Marketing Spend Surges

More brands are realising the potential of targeting the Hispanic community with spend on Spanish language marketing on the up.

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Is the Internet Accelerating Language Development?

Is the Internet Accelerating Language Development?

Languages are constantly evolving, forever changing. The internet, however, has seen languages develop at a much faster rate.

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How Social Media Can Boost International Sales

How Social Media Can Boost International Sales

It’s hard to imagine a world without social media. These virtual networks have really taken off over the course of the last few years, gaining traction in all four corners of the globe.

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TranslateMedia to Attend Content Marketing World

TranslateMedia to Attend Content Marketing World

TranslateMedia is pleased to announce that it will be attending this year’s Content Marketing World, the world’s biggest content marketing event.

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