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Managing Ethics Consistently in a Global Organization

Managing Ethics Consistently in a Global Organization

It’s particularly challenging for large global organizations to install a cohesive house culture across all of its areas of operation.

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Understanding the World’s Most Controversial Languages

Understanding the World’s Most Controversial Languages

It seems humans are most willing to pick up a weapon over language than over other issues. Perhaps language is the most cherished element of our identity?

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Are Women Really the Key Innovators of Language Change?

Are Women Really the Key Innovators of Language Change?

One theory of linguistics considers marginalised groups to be the key drivers of language innovation. Could women be key to influencing language too?

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What Can We Expect From the Holiday Shopping Season in 2017?

What Can We Expect From the Holiday Shopping Season in 2017?

With the retail industry gearing up to tackle the sharp end of this year’s holiday shopping season, we reflect on the trends we may expect in the 2017 shopping period

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How the Evolution of Language and Diet Are Connected

How the Evolution of Language and Diet Are Connected

Anthropologists believe at some point in time our ancestors changed what they which helped the brain evolve its capabilities, including language abilities.

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How to Create Global Personas for Your Marketing Team

How to Create Global Personas for Your Marketing Team

Personas are sketches of fictitious users for your product or service and are a useful way to help your marketing team achieve empathy with its audience.

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Why Branding is Critical to Singles’ Day

Why Branding is Critical to Singles’ Day

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

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How Language Affects Decision-Making

How Language Affects Decision-Making

Research has shown that when people worked in a less familiar language they tended to choose outcomes that favored the common good.

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The Art of Negotiating and Dealing with Chinese Business Partners

The Art of Negotiating and Dealing with Chinese Business Partners

It’s important to take the right stance from the outset when negotiating with Chinese contacts, in order to achieve a workable deal.

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How Forensic Linguistics is Helping to Identify Online Trolls

How Forensic Linguistics is Helping to Identify Online Trolls

Investigators are starting to consider using linguistic fingerprinting methods to help identify online tolls using their speech patterns

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Understanding Global Marketing in the Era of Digital Superhubs

Understanding Global Marketing in the Era of Digital Superhubs

Massive digital superhubs such as Alibaba, Alphabet, Tencent, Apple, Baidu, Facebook and Amazon are capturing a colossal share of internet activity.

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How Real Businesses Are Using AI Right Now

How Real Businesses Are Using AI Right Now

Commercial use of AI is still fairly novel but highly active in China and the US but it’s almost impossible to believe there won’t be a huge uptake soon.

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How Millennials Talk Differently than Older Generations

How Millennials Talk Differently than Older Generations

Millennials are communicating successfully on their own terms. But are older generations trying to impose linguistic control over younger ones?

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How the Charity Sector Can Evolve in the Digital Age

How the Charity Sector Can Evolve in the Digital Age

In the UK alone, 50% of charities don’t have a digital strategy in place according to a new report and only 9% have been through a digital transformation.

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How Product Development Teams Can Benefit from Continuous Localization

How Product Development Teams Can Benefit from Continuous Localization

Companies that follow agile development workflows are increasing turning to continuous localization to release multilingual versions of their products.

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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behavior

How Google Could Help Brands Connect Online Ads and Offline Purchasing Behavior

Google believes it can now track purchasing offline and connect it to online interaction by partnering with merchants handling debit and credit card data.

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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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Are You Bold Enough to Let AI Represent Your Brand?

Are You Bold Enough to Let AI Represent Your Brand?

AI is starting to play a role in the customer brand experience. Many smartphone owners are making use of their virtual personal assistant; brands are making use of chatbots and voice-activated apps to help guide customers through the decision process. AI is being used to represent the brand as customers connect with it – but it’s a leap of faith to entrust the customer experience to artificial intelligence.

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Profiling Africa’s Emerging Middle Class

Profiling Africa’s Emerging Middle Class

Brands that are looking to engage with emerging African consumers tend to make false assumptions about the direction of economic growth is taking consumer demand across the continent. There’s an assumption that households with rising incomes will adopt the same spending habits as they do in more established economies, with growing interest in consumer goods and even luxuries.

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9 Ways Transcreation Can Improve Your SEO

9 Ways Transcreation Can Improve Your SEO

If you are serious about expanding into international markets, transcreation of your website and marketing communications is critical for your success.

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