02 Sep 2014

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have dramatically changed the ecommerce landscape since they first appeared on the scene at the turn of the century. It is now easier than ever before to buy stuff online, even if you’re out and about. Smartphones have reached […]

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19 Aug 2014

Translating Native Advertising for an International Audience

Native advertising is more effective than display advertising when it comes to grabbing the attention of consumers. That’s according to research from IPG Media Lab which measured visual attention and brand lift for native ads from a number of top […]

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13 Aug 2014

Translating Corporate Culture on the World Stage

Increased globalization and rapid advancements in technology have allowed brands to reach consumers at the furthest ends of the globe. A number of companies have consequently expanded into previously uncharted territory in a bid to attract new business. Integrating a […]

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17 Jun 2014

The Rise of the Acronym

Acronyms play an important role in our daily lives – both at home and at work. We encounter them more often that we might think, sometimes without even realising it, and this owes a lot to their dramatic rise since […]

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05 Jun 2014

International Languages Through the Ages

History leaves few clues as to how spoken language evolved over the ages. UNESCO has broken down the world’s 6,000 languages into deriving from one of six ancient languages – Greek, Latin, Chinese, Tamil, Hebrew and Sanskrit. Debates rage as […]

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09 May 2014

Should Kids be Taught How to Code or Learn a Language?

Prime Minister David Cameron is encouraging more British children to study Chinese. He recently set of goal of doubling the UK’s Mandarin students to 400,000 by 2016 to help seal the business deals of tomorrow. But some tech experts say Mandarin […]

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02 May 2014

Could a Poor Translation Kill You?

No inquest has returned a verdict of death by bad translation. For a start, it’s not in a coroner’s remit. But so many high-risk industries rely on good interpretations from one language to another that accurate translation is vital and […]

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14 Apr 2014

Babies are Born With a Fundamental Knowledge of Language

Esperanto is currently spoken by up to two million people worldwide. But Ludwik Zamenhof’s 19th-century utopian vision of a common world language never caught on as he had hoped. Zamenhof would be gratified beyond the grave to hear that researchers […]

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13 Feb 2014

Will 2014 Be the Year to Go Global?

Economic volatility over the past few years led companies to adopt risk-averse strategies as they looked to keep costs low and protect their assets. Such reticence became the ‘new normal’ and growth and expansion plans were put on the back-burner […]

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23 Jan 2014

International eCommerce – 5 Crucial (and Easy) Steps

Clients often call us saying that they want to “roll out the website in ten languages”.  It’s not quite so simple anymore as anyone who has tried to set up online site shipping to Russia or Brazil will tell you, […]

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