30 Sep 2014

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority America’s white population is expected to become a minority in 2043 – if estimates by the US Census Bureau are to be believed -something that has come about due to continuous mass […]

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16 Sep 2014

US Hispanic Marketing Spend Surges

More brands are realising the potential of targeting the Hispanic community with spend on Spanish language marketing on the up. That’s the case in the US where Hispanic media spending jumped a staggering 8.1% to $8.3 billion in 2013, according […]

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02 Sep 2014

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have dramatically changed the ecommerce landscape since they first appeared on the scene at the turn of the century. It is now easier than ever before to buy stuff online, even if you’re out and about. Smartphones have reached […]

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19 Aug 2014

Translating Native Advertising for an International Audience

Native advertising is more effective than display advertising when it comes to grabbing the attention of consumers. That’s according to research from IPG Media Lab which measured visual attention and brand lift for native ads from a number of top […]

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13 Aug 2014

Translating Corporate Culture on the World Stage

Increased globalization and rapid advancements in technology have allowed brands to reach consumers at the furthest ends of the globe. A number of companies have consequently expanded into previously uncharted territory in a bid to attract new business. Integrating a […]

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17 Jun 2014

The US Hispanic Market – A Powerful Minority

To say the Hispanic market in the United States is big would be an understatement. Hispanics represent the largest minority in the USA, making up almost a fifth (16.3%) of the total population. In fact, according to the U.S. Census […]

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16 Jun 2014

Can a Machine Really Detect Sarcasm?

Sarcasm is often described as ‘the lowest form of wit’ – but if this is the case, why do we sometimes have difficulty picking up on it? The US Secret Service – the law enforcement organisation charged with the task […]

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02 May 2014

Could a Poor Translation Kill You?

No inquest has returned a verdict of death by bad translation. For a start, it’s not in a coroner’s remit. But so many high-risk industries rely on good interpretations from one language to another that accurate translation is vital and […]

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10 Feb 2014

Marketers Increasingly Turning to ‘Content Curation’

Content curation – not just another night at the museum It has been said by some that 2014 will be the year of the ‘content curator’. But what is this mystery activity? Content curation refers to the practise of sorting […]

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23 Jan 2014

International eCommerce – 5 Crucial (and Easy) Steps

Clients often call us saying that they want to “roll out the website in ten languages”.  It’s not quite so simple anymore as anyone who has tried to set up online site shipping to Russia or Brazil will tell you, […]

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