Dear *|FNAME|*,

This month, we’ve been exploring the strange new patterns of digital globalization. We’re also looking at how mobile technology is transforming Africa.

The articles below discuss these topics and others in more detail. I hope you enjoy reading them.

Kind regards,

Samantha Rivera

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The Strange New Patterns of Digital Globalization
We’re accustomed to the notion of countries building their wealth by the trade in goods and services but the idea of global wealth developing via the flow of data is a novel concept.
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How Product Development Teams Can Benefit from Continuous Localization
Companies that follow agile development workflows are increasing turning to continuous localization to release multilingual versions of their products.
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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behavior
Google believes it can now track purchasing offline and connect it to online ad interaction by partnering with merchants handling debit and credit card data
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How to Describe “Luxury”
An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.
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Are You Bold Enough to Let AI Represent Your Brand?
AI is starting to play a role in the customer brand experience. Many smartphone owners are making use of their virtual personal assistant; brands are making use of chatbots and voice-activated apps to help guide customers through the decision process. AI is being used to represent the brand as customers connect with it – but it’s a leap of faith to entrust the customer experience to artificial intelligence.
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Profiling Africa’s Emerging Middle Class
Brands that are looking to engage with emerging African consumers tend to make false assumptions about the direction of economic growth is taking consumer demand across the continent. There’s an assumption that households with rising incomes will adopt the same spending habits as they do in more established economies, with growing interest in consumer goods and even luxuries.
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9 Ways Transcreation Can Improve Your SEO
If you are serious about expanding into international markets, transcreation of your website and marketing communications is critical for your success.
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