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How to Put Together an Effective Localization Kit

How to Put Together an Effective Localization Kit

When a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.

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Why Your Brand May Need Multiple Sites

Why Your Brand May Need Multiple Sites

Your brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.

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Implementing E-learning in Multilingual Organizations

Implementing E-learning in Multilingual Organizations

E-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.

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How AI Can Be Used to Target Micro-segments

How AI Can Be Used to Target Micro-segments

The use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.

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The Rise of the Direct-to-Consumer Model

The Rise of the Direct-to-Consumer Model

The direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.

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The Growing Trend for Custom Jewelry

The Growing Trend for Custom Jewelry

If you’re offering custom jewelry design, you need to understand why customers are choosing that option and get the emotional connection right.

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How Live Streaming Is Being Embraced by Luxury Brands

How Live Streaming Is Being Embraced by Luxury Brands

Consumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?

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New and Effective Shopping Ads Your Brand Needs to Be Looking At

New and Effective Shopping Ads Your Brand Needs to Be Looking At

Despite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?

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Is Your Brand Ready for Voice Ecommerce?

Is Your Brand Ready for Voice Ecommerce?

With screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?

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Collaboration Culture: The Next Step in the Evolution of Retail

Collaboration Culture: The Next Step in the Evolution of Retail

Is collaboration culture the new strategy for retailers to secure their future in a competitive and unpredictable industry?

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The Impact of Culture on Agile Development Practices

The Impact of Culture on Agile Development Practices

Agile working represents a collaborative mindset, suitable for the kinds of jobs we do now. But how do Agile working practices work outside the West?

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Localising your Customer Service Approach for Best Results

Localising your Customer Service Approach for Best Results

Customers have high expectations for your customer service standards. Failing to meet those expectations can really make or break your brand.

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China’s Obsession with Microcredit

China’s Obsession with Microcredit

Despite popular belief, Chinese households are notoriously frugal and saving-focused. How has this influenced China's obsession with accessing Microcredit?

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How China’s Growth is Impacting the Demand for Diamond Jewelry

How China’s Growth is Impacting the Demand for Diamond Jewelry

China is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.

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How Different Cultures Value Cuteness in your Marketing

How Different Cultures Value Cuteness in your Marketing

Consumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.

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International Opportunities in Plus-Sized Fashion

International Opportunities in Plus-Sized Fashion

With the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.

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Why Different Audiences Need Localized Images

Why Different Audiences Need Localized Images

Images hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets

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How Ephemeral Content Can Help you Build your Brand

How Ephemeral Content Can Help you Build your Brand

Since 2016, when the format was popularized by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.

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How to Manage an Audio Localization Project

How to Manage an Audio Localization Project

Audio localization projects are usually pretty complex to manage, particularly if you’re working across multiple target markets at once.

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Why Easybuy is Acing India’s Clothing Market

Why Easybuy is Acing India’s Clothing Market

Easybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.

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