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How to Hire the Right App Translator

How to Hire the Right App Translator

When you’re choosing your app translator, or app translation team, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

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Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Known as the 'Last Mile' in the eCommerce customer journey, the delivery process can be costly and complex. But in emerging markets, this final step in the fulfilment process can be particularly challenging.

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How Mobile Payment Technology is Powering India’s eCommerce Growth

How Mobile Payment Technology is Powering India’s eCommerce Growth

With over 300 million smartphone users, India is now the world’s fastest-growing “proximity mobile payment” market in the world. With the widespread adoption of mobile wallet services, mCommerce transactions are predicted to quadruple in the next four years.

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Generational Marketing: Are We Getting it Wrong?

Generational Marketing: Are We Getting it Wrong?

In the rush to target younger consumers, are online marketers making a mistake by pooling their efforts to tailor marketing campaigns to a group whose only commonality is the sum of their shared socio-economic experiences?

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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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Creating Content with Universal Appeal for Global Audiences

Creating Content with Universal Appeal for Global Audiences

For international businesses, finding a way to manage a content strategy that works across multiple markets can be a major challenge. But creating content with a universal appeal doesn’t need to be complex. In fact, simple campaigns can be the ones that work best.

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Localizing Your Search Strategy for International Audiences

Localizing Your Search Strategy for International Audiences

Localising your search strategy and adapting your search into the searcher’s own language can help raise your quality scores, improve your rankings, and boost your click-through rates.

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Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

New technologies such as big data and AI are revolutionising the pharmaceutical industry. It’s a top-to-toe disruption affecting everything from patient interaction with the health system to how they are treated.

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Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

China’s market is complicated and hard for outsiders to penetrate successfully. Could a better comprehension of the colossal Alibaba landscape help companies better understand China’s perplexing market?

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How Business Can Use Technology For Emotional Interactions

How Business Can Use Technology For Emotional Interactions

Brands that can understand and respond effectively to their customers’ emotional state have triumphed at the engagement challenge. Technology is tackling the issue of how to understand and respond effectively to our emotional states, with the aim of really cracking the human-AI interaction puzzle.

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How Good Localization Can Help FinTech Scale and Succeed

How Good Localization Can Help FinTech Scale and Succeed

FinTech is one of the fastest growing industries in the world as well as an industry that’s booming in many different markets. Unlike traditional high street banks, there’s no lumbering physical presence in bricks-and-mortar stores that need to be factored into any expansion or contraction.

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When is a Language not a Language?

When is a Language not a Language?

How exactly do you define a distinct language? To quite a large extent, any distinctions between dialects and languages are arbitrary. Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in how they are defined.

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Gaming in China: The Cultural Phenomenon of Tencent’s Honor of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honor of Kings

If you’re trying to penetrate the Chinese market. Made in China for a Chinese audience, the gameplay and themes in Honour of Kings are relatable: characters are based on legendary figures making it culturally relevant. This works much better than shonky localised western games in translation.

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How to Achieve Quality in Software Translation and Localization Projects

How to Achieve Quality in Software Translation and Localization Projects

Quality assurance (QA) should form part of any software development project. It’s a way to ensure a high standard of work and ensure a satisfactory outcome. But QA plays a bigger role in localisation projects than just bug bashing.

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Why Brands Are Still Not Getting Localization Right

Why Brands Are Still Not Getting Localization Right

Products, services and content need to be adapted to meet the needs and expectations of specific markets. This is a process called localisation, and it’s a vital part of your approach when you’re seeking new audiences for your brand.

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The Rise of Gender Neutrality and its Impact on Language

The Rise of Gender Neutrality and its Impact on Language

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

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How China and India Are Disrupting the Global Healthcare Sector

How China and India Are Disrupting the Global Healthcare Sector

China and India have fast-growing appetites for healthcare at a price that’s affordable. By taking innovative approaches and letting new entrants, and smaller providers try new approaches, these markets could be the breeding ground for new ideas that the rest of the world could eventually implement.

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The Influencer Marketing Trends You Need to Know in 2018

The Influencer Marketing Trends You Need to Know in 2018

One of the hardest elements of influencer marketing is finding the right influencers. The perfect influencer is not only credible to their specific audience, but they also have a big enough audience to achieve the reach you want.

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How Deep Learning Can Help Accelerate Business Growth

How Deep Learning Can Help Accelerate Business Growth

Deep learning is a particular type of artificial intelligence based on the principle that computers can teach themselves how to improve. This approach enables the technology to build complex concepts out of simpler ones.

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Consumer Tech Giants Disrupting the Healthcare Sector

Consumer Tech Giants Disrupting the Healthcare Sector

Healthcare is one of the biggest operating costs for Fortune 500 companies. Amazon and two other US corporate giants, Berkshire Hathaway and JPMorgan Chase, announced that they are creating an independent company to provide affordable healthcare for their employees.

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