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Bridging the Gap Between Mobile and Desktop eCommerce Customers

Bridging the Gap Between Mobile and Desktop eCommerce Customers

It’s well known by marketers that mobile traffic has surpassed desktop and mobile conversion rates are relatively low compared to desktop. But many retailers have gone through a myriad of mobile optimisation strategies in order to convert mobile customers, but research suggests these strategies simply aren’t nurturing the results as expected.

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Understanding Customer Product Review Trends in European Markets

Understanding Customer Product Review Trends in European Markets

Online shopping has become a multibillion-dollar revenue stream for retail businesses across the world. In Europe alone, B2C eCommerce is predicted to generate over €250 billion in revenue by the end of 2017. With the rise of eCommerce sites such as Amazon and eBay, retailers around the world are under pressure to win over customers who have a vast amount of choice when it comes to buying products and services online. In fact, consumers are now turning to each other for guidance.

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Understanding Meme Marketing in Global Businesses

Understanding Meme Marketing in Global Businesses

Memes can quickly become a shared cultural phenomenon for people in very different markets. Harnessing these popular phenomena can bring opportunities for global businesses. But memes are fleeting things, and it’s hard for large business to respond quickly enough. Getting it right culturally is an even harder prospect.

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Why the Language Proficiency of your Employees Could be Key to your Competitiveness

Why the Language Proficiency of your Employees Could be Key to your Competitiveness

With companies increasingly seeking to expand abroad, language proficiency has become an increasingly critical issue for large brands. It’s deemed so important that some companies are investing in language training for existing staff, and seeing their reputations improve as a result.

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Understanding the Delicate Matter of Self-Promotion

Understanding the Delicate Matter of Self-Promotion

If you’re coming from a country that values modesty, it can be hugely difficult to integrate into a working culture where self-promotion is the way to get ahead. That’s the case for many foreigners entering into US workplaces. The US working culture values self-promotion far more than many other countries. So how to get ahead in such a cultural environment, without compromising your personal values?

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Why English is Considered the Language of the Skies

Why English is Considered the Language of the Skies

English has been the language of air travel since at least the 1950’s and this status was further cemented in 2008 when the International Civil Aviation Organisation introduced language proficiency requirements. Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications and promoting safety in the skies.

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Understanding the 6 Dimensions of UK Culture

Understanding the 6 Dimensions of UK Culture

Psychologist Dr. Geert Hofstede published his cultural dimensions model at the end of the 1970s, based on a decade of research into IBM employees in 50 countries worldwide. Since then, it's become an internationally recognized standard for understanding cultural differences and the basis for much work-orientated cultural training.

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The Key Components of Success with a Global Marketing Campaign

The Key Components of Success with a Global Marketing Campaign

Global marketing needs to tread a fine balance. On the one hand, centralizing your marketing operations is a great way to create a single global voice for your brand and control your brand identity. Centralising resources can really help reduce costs, as it prevents efforts being duplicated across various markets.

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How to Make Global Marketing Locally Relevant

How to Make Global Marketing Locally Relevant

Reaching out to an international audience of consumers is top of the agenda for international brands keen to reach an expanding middle class worldwide. But it’s not easy to get the right balance between brand consistency and local relevance when you’re a major global brand.

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How Your Organisation Can Identify and Respond to Technology Megatrends

How Your Organisation Can Identify and Respond to Technology Megatrends

There’s huge innovation afoot in fields such as advances in robotics, analytics, sensor technology, 3D printing and other technologies are "radically accelerating" this pace of innovation. With technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.

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GDPR Compliance: Is Your eCommerce Business Prepared?

GDPR Compliance: Is Your eCommerce Business Prepared?

In spite of Brexit, the General Data Protection Regulation (GDPR) is now a hot topic for many retailers in the UK as the British Government introduced a new Data Protection Bill incorporating the European regulation. However, only 54% of UK businesses expect to be compliant by the time the regulation comes into force according to a survey by the Direct Marketing Association (DMA).

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How South Korean Beauty Brands Are Winning Consumers in India

How South Korean Beauty Brands Are Winning Consumers in India

South Korea is inarguably a world leader when it comes to beauty. It’s one of the world’s most influential and innovative skincare markets, with many recent developments in beauty technology originating from here. South Korean innovations include sheet masks and ampoules, and the market’s also good at coming up with beauty-related tech innovations.

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How Agile Development Took the World By Storm

How Agile Development Took the World By Storm

Once upon a time in the world of programming, years could pass between the identification of a business need and the launch of the software to meet it. In the interim period, it’s highly likely that the original business case would have evolved, meaning the software was already obsolete at launch.

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How the Physics of Topography Explains Language Diversity

How the Physics of Topography Explains Language Diversity

It’s not only linguists that are permitted to study language. A recent investigation by a physicist and mathematician has shown how the physical landscape affects the spread of dialect. The new model of language diversity and spread indicates how geography and population density play an important role in influencing the spread of dialects – and it can all be explained mathematically.

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Beyond Diversity: Is Your Company Culturally Competent?

Beyond Diversity: Is Your Company Culturally Competent?

Cultural competence is the ability to understand, communicate with and effectively interact with people across cultures. It isn’t necessarily an ability to understand a multitude of cultures – humans are so varied that it just isn’t possible for anyone to be able to pass seamlessly across all cultural barriers.

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Understanding Digital Transformation Trends in the Retail Sector

Understanding Digital Transformation Trends in the Retail Sector

Whether retailers like it or not, expectations from consumers are evolving as technology increasingly becomes part of their daily lives. For traditional retailers, competition from newer, online retailers has intensified, forcing them to adapt and focus on creating better customer experiences.

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How to Give Feedback in Different Parts of the World

How to Give Feedback in Different Parts of the World

British people are notorious for understatement. In one Korean War encounter, many British soldiers died unnecessarily when their CO’s description of the situation as "a bit sticky" failed to communicate to their US allies the seriousness of their problems.

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Understanding the New Eco and Ethical Trends in the Jewelry Industry

Understanding the New Eco and Ethical Trends in the Jewelry Industry

We’re living through one of the most turbulent periods the jewelry industry has ever experienced. From online retail to 3D printing of jewelry, this sector is being affected by a number of disruptive forces.

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Is Your Company Using WEIRD Design?

Is Your Company Using WEIRD Design?

People from Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies are disproportionately being used as research subjects in many areas – and it’s a global problem.

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How Businesses Can Properly Value Information

How Businesses Can Properly Value Information

Time was, we made value in factories. In the industrial age, businesses created wealth through the output of newly-invented machinery. But we’re now in the information age – one where value is created via information and computerisation rather than at the lathe or loom. Data can be used to improve decision making, refine processes, develop better products and services, or sold to create value for the company. But we’re terrible at calculating its value.

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