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Salesforce Commerce Cloud Launches Mobile-First Storefront Reference Architecture

Salesforce Commerce Cloud Launches Mobile-First Storefront Reference Architecture

Salesforce Commerce Cloud has launched its mobile-first Storefront Reference Architecture - an out-of-the-box framework that combines best practices in site design, merchandising, and technical architecture for digital commerce.

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How Social Media Can Support a Collaborative Company Culture

How Social Media Can Support a Collaborative Company Culture

Social media is an active tool in businesses with teams using group messaging, virtual meeting technologies and other tools to smooth their working lives.

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Understanding the Unique Characteristics of Australian English

Understanding the Unique Characteristics of Australian English

Australia has wrestled with questions about its character and independence which has influenced modern Australian English and helped craft its unique vocabulary and accent.

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Is Hard Luxury Finally Making its Way Online?

Is Hard Luxury Finally Making its Way Online?

Soft luxury, such as leather accessories, bags and designer clothing, has adapted particularly well to eCommerce. But Hard luxury has yet to adapt quickly.

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The Practical Applications of Blockchain for the Life Sciences Sector

The Practical Applications of Blockchain for the Life Sciences Sector

Blockchain was originally created as the public transaction ledger for cryptocurrency. Can the Life sciences sector make use of this much hyped technology?

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Challenging Classism in Languages

Challenging Classism in Languages

Class is one of the many ways a society structures itself and the relationships within it. Language plays a role in the class system, helping to reinforce class divisions in some cases.

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The Challenge of Translating for China’s Medical Sector

The Challenge of Translating for China’s Medical Sector

Medical translation training supply is far behind market demand in China, despite the critical role translators play in the pharma supply chain.

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The Mysterious Interactions of Language and Mathematics

The Mysterious Interactions of Language and Mathematics

Maths has its own peculiar language that includes symbols and grammar shared by Mathematicians globally, regardless of their mother tongue.

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Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

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Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

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Exploring the Father Tongue Hypothesis in Language Acquisition

Exploring the Father Tongue Hypothesis in Language Acquisition

Women seem to spread their language innovations to their children. It’s curious then that when they come from parents who have different languages, children tend to be taught the language from the father rather than their mother’s.

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Why Are Western Fashion Brands Getting It so Wrong in China?

Why Are Western Fashion Brands Getting It so Wrong in China?

When China’s economy was steaming ahead, companies could afford to get things wrong. But now that growth in China has contracted somewhat, and with consumers becoming more discerning as they become more experienced, it’s important to have the right strategy.

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How to Create White Papers for Your International Content Strategy

How to Create White Papers for Your International Content Strategy

White papers are nearly always part of a brand’s strategy for asserting its authority and expertise on a particular subject matter. It’s a way to showcase knowledge of a specific topic that’s part of a brands core offering and helps shape the direction of the industry they're in.

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How to Hire the Right App Translator

How to Hire the Right App Translator

When you’re choosing your app translator, or app translation team, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

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Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Known as the 'Last Mile' in the eCommerce customer journey, the delivery process can be costly and complex. But in emerging markets, this final step in the fulfilment process can be particularly challenging.

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Using Language and AI to Develop New Pharmaceuticals

Using Language and AI to Develop New Pharmaceuticals

It takes many years and many millions in investment to develop new drugs and bring them to market. There’s a high rate of failure and many new drugs never make it through trials or the approval process.

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How to Plan an Effective Multilingual Content Strategy

How to Plan an Effective Multilingual Content Strategy

Having a robust multilingual content strategy in place means giving continuity to your global presence whilst being as impactful as possible at a local level.

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How Mobile Payment Technology is Powering India’s eCommerce Growth

How Mobile Payment Technology is Powering India’s eCommerce Growth

With over 300 million smartphone users, India is now the world’s fastest-growing “proximity mobile payment” market in the world. With the widespread adoption of mobile wallet services, mCommerce transactions are predicted to quadruple in the next four years.

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Generational Marketing: Are We Getting it Wrong?

Generational Marketing: Are We Getting it Wrong?

In the rush to target younger consumers, are online marketers making a mistake by pooling their efforts to tailor marketing campaigns to a group whose only commonality is the sum of their shared socio-economic experiences?

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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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